Team

 

Rob Kircher
Executive Producer

 

Rob Kircher has worn many hats in his professional career: news writer, broadcaster, marketer, novelist, columnist, screenwriter, producer and director.

He began at CBS NewsRadio 88, located in the network’s corporate headquarters in New York City known as Black Rock, gathering news and information for on-air broadcasts. From that early beginning, Rob used his creative and instinctive abilities to build a strong reputation for innovative thinking and hard work.

Rob continued his relationship with CBS when becoming the local sales manager at WHEC, a CBS television affiliate in Rochester, New York, owned by Gannett Newspapers. Ten years later, Gannett sold the station along with its other television and radio station holdings to partially fund the internationally distributed USA TODAY newspaper.

Rob shifted focus and founded Kircher & Associates. Inc., an international marketing and public relations firm with offices in New York, North Carolina and Panama. During this time, Rob won numerous industry awards and accolades for his unique creative conceptualism, strategic brand positioning and innovative storytelling. Sometimes marketing campaigns are so unique and make such an impression that they become a national phenomenon. Rob had been honored to have this occur three times in his marketing career with clients Jolt Cola, Nantucket Nectars and Constellation Brands.

Rob pursued many other creative interests including writing the popular weekly column Through My American Eyes for the La Estrella newspaper while living in Panama for four years. Later, back in Florida, he authored the five-star psychological suspense novel Villa Lipari, and produced the acclaimed documentary Respect for the Holocaust Museum & Education Center of Southwest Florida. Additionally, he wrote the screenplay and co-produced the feature film One Evening… a powerful, dark drama. When once asked during an interview who was his favorite author, Rob replied, “letter writers.”

Currently, Rob is the host and executive producer of nationally syndicated Better Health Greater Wealth television show, seen in 211 US markets and reaching over 100 million households. He is also the host and executive producer of the newly developed television series Better Health Destination Florida broadcast in Southwest Florida.

A graduate of New York University, Rob holds a Bachelor of Fine Arts Degree from the prestigious Tisch Institute. He furthered his education with Executive Education Advanced Management Programs at Harvard Business School.